Types of gamification

Types of gamification
There are three groups of gamification depending on its main objectives.

External gamification
They are gamification practices focused on marketing, sales, engagement, etc. The target audiences for these strategies are customers or potential customers.
 
An example is Nike +, a mobile application that allows you to record the disances, speeds and calories burned when you go out running. You can share this data online with the Nike + community.

Where you can interact with other users, set goals, participate in challenges ... Thanks to this application, Nike achieves greater user loyalty towards its brand.

Internal gamification
It can be used internally in an organization to motivate its employees. These campaigns are usually focused on Human Resources, productivity improvement or crowd sourcing. 

For example, Microsoft developed a internal gamification campaign. Workers could participate voluntarily in the game, correcting Windows 7 linguistic errors in the language of their geographical area. This not only got the workers to become more involved with the company and to get out of their more routine tasks. Otherwise it started a competition between Microsoft offices.

Gamification to change behaviors

Gamification can also be used to reorient the customs of social groups in favor of a social cause or a business objective. It is used in areas such as health, sustainability, environment, personal finance, education, etc.

Thanks to gamification we can motivate people to perform certain actions or adopt certain behaviors that without this type of approach could be more difficult to assimilate. However, it is important to train to implement a successful Gamification strategy.

An example of behavior change through gamification is BBVA Games. A game incorporated into the online banking service of this entity. The objective of the bank is for its users to start doing their banking actions through the Internet instead of always going to the branches. The system is very simple; you enter the web, accept a challenge, do it, earn points and therefore enjoy a prize. Thanks to this strategy of gamification, they make the user familiar with the use of online banking and the branches are less saturated.

Recuperado de http://noticias.iberestudios.com/tipos-gamification-casos-practicos-ejemplos/

Comentarios

Publicar un comentario

Entradas populares de este blog

Game dynamics of gamification.

The game dynamics are an essential aspect for the development of any activity related to gamification. If before I spoke to you about the importance of your students knowing the rules of any game, in this case in the face of gamification it is essential that students have perfectly assimilated what game dynamics will be carried out. These game dynamics are aimed at the motivation and involvement of the student in the performance of an activity. It is through the dynamics of the game that students' interest in the activities they are carrying out is aroused. Between the dynamics stand out:   · Reward: The reward in an activity has no other function than to awaken interest in the game in the student. · Competition: Although it is not always seen as a positive quality in the educational field, the good management of the competition is a magnificent instrument to attract the interest of the student for an activity. In addition, this competition has the  advantage of being abl...
Leer más

Our proposal

Our proposal We have thought about a class dynamics to improve the students behaviour in class and motivate them, so we are using the type of gamification to change behaviours. This class dynamics will be developed along the whole year. Students can get or lose points depending on their results and behaviors in class . For example, the students may lose points if they have a negative behavior in class, like bothering their classmates , arriving late to classes or if they do not complete the tasks that are given. On the other hand, if they have positive attitudes, such as answering correctly the questions asked by the teacher or being in solidarity with their classmates, they can acquire points. The student as he acquires or loses points, he will go up or down in level. If the student goes up on the level he/she will acquire some real privileges. For example, the possibility of asking a question to the teacher during the exam, or going out to the playtime 5 minutes before, or e...
Leer más

Tools

Imagen
The "Tools" section has been edited. New web platforms have been added from the following web site: http://www.centrocp.com/juego-serio-gamificacion-aprendizaje/ . The information written on the blog about the different platforms corresponds to the information that appears in each of the web platforms. For seeing the platforms' web sites you can go to the links on each web platform name. The information added to the blog is the following one: Web platforms allow to monitors what student do when working on computers or other technological resource. They are a good option for controlling in an automatic and continuous way the gamification processes of an activity. Some gamification platforms are:  Classcraft : It uses quests, teachers can include the content and learning activities of the year in interactive maps, allowing students to choose an adventure experience on which they can work and learn about. Students play in teams and earn points for positive behaviors,...
Leer más